HAPPY MONDAY TO THE STREET.
Hope you had a great weekend! We sure did โย thanks to you all.
We were blown away by the initial response to our first-ever paid product: Street Sheet Research, a weekly dose of institutional-quality content and equity research for everyday investors.
In case you missed it, hereโs a taste of what we covered in the first report:
- A retailerโs โcategory-killerโ moveโฆ 
- A rare double downgrade from Bank of Americaโฆ 
- An unnoticed Trump order with massive implications for one sectorโฆ 
โฆand much more. For those of you who already subscribed, thereโs another one coming this Saturday, along with our first bespoke Equity Research Report due Oct. 1.
For those of you who havenโt yet, weโd recommend taking a peek at what youโre missing. It might be the best money move in this whole finance newsletter. And on that noteโฆ
- ๐ฉ | US stocks rose today on upbeat US-China talks and TikTok news, with the S&P 500 closing above 6,600 for the first time ever, and the Nasdaq Composite notching a record close as well. 
- ๐ | One Notable Gainer: Tesla $TSLA ( โผ 4.64% ) stock rose after CEO Elon Musk revealed he purchased $1B worth of shares on Friday. 
- ๐ | One Notable Decliner: Whirlpool $WHR ( โผ 3.81% ) shares dropped after reports that the company warned the Trump administration about overseas rivals undervaluing imports to dodge tariffs. 
Finally, read to the end for the rollout retail investors have been waiting forโฆ
โ Brooks & Cas
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Our early access members already locked in the lowest price weโll ever offer. That window is closed. But the good news is, you still have one more chance to secure an ultra-low launch-week discount.
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STOCK HEATMAPS

S&P 500 Heatmap. Credit: Finviz

All Stock Heatmap. Credit: Finviz

Global ADR snapshot. Credit: Finviz
Market Movers
HAIN CELESTIAL, CORTEVA, WESTERN DIGITAL
$HAIN ( โผ 1.53% ) Hain Celestial to โaggressivelyโ cut portfolio as shares slide on $531m loss (GlobalData)
$CTVA ( โผ 2.37% ) Corteva shares fall as potential split report stirs worries over operational disruptions (Reuters)
$WDC ( โผ 2.3% ) Western Digitalโs Strong Market Position and Upward Earnings Revision Drive Buy Rating (TipRanks)
$TXN ( โฒ 0.16% ) Bank of America Lowers Price Target on Texas Instruments (InvestorMonkey)
$ALK ( โผ 2.56% ) Alaska Air Faces Earnings Pressure Amid High Fuel Costs (TipRanks)
OVERHEARD ON THE STREET
WSJ: The US and China reached a framework TikTok deal, with Beijing conceding to preserve hopes for a Trump visit.
CNBC: Trump suggested companies switch from quarterly to semiannual earnings reports, arguing it would cut costs and improve management focus.
Reuters: Colgate $CL ( โฒ 1.03% ) will change toothpaste packaging to show pea-sized amounts for kids after Texas AG fluoride concerns.
Axios: Ford $F ( โผ 1.36% ) will demolish its historic Glass House HQ and relocate workers to a new Dearborn campus by 2027.
CNBC: Alphabetโs $GOOG ( โฒ 2.45% ) market cap hit $3 trillion after a favorable antitrust ruling, joining Apple, Microsoft, and Nvidia.
Tomorrow's Trade Idea, Today
CITI BACKS UNION PACIFICโS TRACKS

Upgrade on the Rails Title
Citi $C ( โฒ 1.11% ) believes Union Pacific $UNP ( โฒ 1.14% ) is back on track.
The railroad giant just picked up an upgrade from the bank, with analyst Ariel Rosa moving the stock to Buy from Neutral. Rosa also lifted his price target slightly to $251, about 16% above Mondayโs close.
The analyst cited more clarity on Union Pacificโs proposed merger with Norfolk Southern $NSC ( โฒ 0.75% ), along with what he sees as strong operating execution. Citi now estimates the odds of merger approval at 65% to 70%, though Rosa cautioned the review will likely be โcontentious.โ
Clarity on a Complex Deal
Rosa explained that the upgrade reflects three developments: regulators have outlined the key issues the merger will face, recent share weakness has improved the risk/reward, and Union Pacificโs underlying operations remain solid heading into third-quarter earnings.
Even if regulators block the deal, Rosa said Union Pacific shares still look attractive on a standalone basis. The stock trades at about 18x forward earnings, a discount to both the S&P 500โs 24.7x multiple and its own long-term average.
Standalone Strength
Union Pacific has spent much of 2025 in what Rosa called โdeal purgatory,โ as investors weighed uncertainties tied to the Norfolk Southern bid. Citiโs new stance suggests the path forward may not be entirely dependent on the merger outcome.
For investors, the takeaway is that Union Pacific may offer value whether or not the deal gets done โ with potential sharp upside if the merger is ultimately approved.
Are you bullish or bearish on Union Pacific Corporation (UNP) over the next 12 months?
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ON OUR RADAR
AP: The Fed meets this week under political turmoil and economic uncertainty, weighing stubborn inflation against weakening job growth.
CNBC: 1 in 3 Americans lack an emergency fund, and the median saved has dropped to just $500, surveys show.
Axios: The US and UK announced major nuclear power deals to expand cooperation and reduce reliance on Russian material.
CNN: China accused Nvidia $NVDA ( โผ 2.0% ) of anti-monopoly violations, escalating trade tensions as US and Chinese officials meet in Madrid.
AP: China launched anti-dumping probes into US semiconductor imports just days before trade talks with Treasury Secretary Bessent.
STREET TWEET
BIG NEWS: Street Sheet Research is officially live ๐ค Cool, who cares?
Hopefully, millions of retail and everyday investors who DON'T have access to institutional-quality content and equity research.
Here's why...
โ #Brooks Dyroff ๐บ๐ธ (#@Bdyroff14)
7:56 PM โข Sep 15, 2025
This isnโt your dadโs research note.
Street Sheet Research gives retail investors access to the kind of analysis Wall Street guards.
First up: a fresh take on Oracle, plus big moves in retail, pharma, streaming, and much more.
FRIDAYโS POLL RESULTS
Are you bullish or bearish on Twilio $TWLO ( โฒ 1.12% ) over the next 12 months?
โโโโโโ ๐ป Bearish
โโโโโโย ๐ Bullish
And, in response, you said:
- ๐ Bullish โย โIt will recover.โ 
- ๐ป Bearish โ โIt's not clear where growth can come from given the crowded market.โย 






