HAPPY SATURDAY TO THE STREET

And welcome back to Street Tweets from The Street Sheet!

One analyst called ChatGPT "one of the biggest surface areas for advertising in the history of technology."

So far, the new frontier has been used mainly to… hawk Python libraries?

A recent study found software makes up 34% of placements, with travel close behind. Health ads? Almost nonexistent.

If you want to see for yourself, phrasing matters. "Buy a swimsuit" gets ads. "Best swimsuit" gets fewer.

For a firm with access to an unfathomable amount of data, OpenAI’s approach so far is giving Digital Marketing 101.

— Brooks & Cas

MARKET REVIEW & PREVIEW

Inflation came in hot again last week, with the Fed’s preferred gauge hitting 3.8% in April and traders all but abandoning hopes of a summer rate cut. Not even fresh strikes between the US and Iran were enough to derail the rally. Apparently, sticky inflation is easier for Wall Street to stomach than geopolitical drama.

Friday’s jobs report will be the marquee event next week. Markets expect hiring to slow in May, but with inflation fears still running high, investors may care just as much about wage growth and what it means for the Fed’s increasingly awkward balancing act.

Same letter, different letterhead.

Cloudflare said its AI use jumped 600% before cutting 20%. WiseTech declared the era of writing code "over." Atlassian, Coinbase, and Standard Chartered all blamed AI while trimming staff this spring.

30+ companies have used basically this exact script in 2026.

It’s not just Big Tech either.

Karma keeps excellent quarterly records.

Breaking: nothing, again.

The US-Iran ceasefire was extended again last week… we think? Or there was an “egregious ceasefire violation” on the part of Tehran. Or, most likely, both.

It used to be “market moving news”. Now it’s just “market moving”.

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The rigorous reporting we’ve come to expect from FinTwit.

(It’s a joke, for the record.)

(…or is it?)

QUESTION

Which publicly traded company has announced the largest workforce reduction so far in 2026?

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